If you’re looking to update your advertising strategy and increase the profits of your business, then digital signage is the way to go! LED displays are a modern, efficient, and cost-effective solution for enticing more customers and selling more product.
Are you more likely to remember one out of five print billboards you pass on the highway to work every day, or is it the flashing cyber sign that’s going to stick out in your mind? Chances are it’s the latter. If you’re wondering whether or not your business will benefit from transitioning from print to electronic signage, there are a few things for you to know.
Take a look at these reasons why digital signage is far more effective for attracting new customers and maintaining a good reputation with regular ones. Once you’re convinced, be sure to learn how to create productive digital signing so you can see how quickly and easily it ends up paying for itself!
Easy to Notice
A bold, vibrant electronic sign is striking and eye-catching in a way that print advertisement is not. People are likely to spend more time engaging with digital signage since it has more to offer in terms of appeal, entertainment and presentation.
Research has shown that over 60% of customers will actually see and take note of digital signage, and that it reaches 70% of the general public.
Not only are people more likely to detect digital signs, they’re also likely to recall more of the information they read. It’s easy for words to blur together at a quick glance in print advertising, and to close out of pop-up ads on the Internet. Material displayed distinctly in bright and flashing LED letters is much harder to ignore—and forget!
More Customer Appeal
The luminous, constantly moving words on a digital sign are dynamic and inviting to customers. The distinct presentation of information and continual motion draws the eye more successfully than a static display. An ostentatious digital presentation in the front window exclaiming that your bakery’s frosted pastries are BOGO, will attract and direct more attention to your business than even a large print advertising the same information.
Digital signage is more informative and engaging for customers, and thus better at communicating why they should choose your business. They’re also usually capable of supporting video and other animations to spark interest and captivate an audience.
Cost Effective and Efficient
It’s easy to assume that sticking to print signage is the cheap option for your business, but that’s not true in the context of a comprehensive marketing plan. Electronic signs deliver content constantly and instantaneously; the two best ways to maintain customer connection and interest. You’ll assure your customers that they’re getting the most up-to-date information as soon as it’s available—prices, sales and special promotions, news, local and emergency alerts, and even the time and weather.
Digital signage puts the control of your business’s most effective advertisement tool directly in your hands. It’s easy to change the messages, graphics, and ads displayed on a digital sign once installed. Marketing becomes less time consuming for you and more engaging for existing and potential customers.
Also consider that the overall cost of digital signing ends up being significantly less than if you were to be perpetually printing signs and ads. Quick updates and corrections can be made using a few simple buttons, instead of needing to pay for an entirely new order. You’ll eliminate shipping costs and regular expenditures on new advertisements. Plus, the price of hardware and software is actually dropping and becoming more affordable, making costs that follow the initial investment minimal.
Boost Sales and Revenue
Last, but certainly not least, digital signage is proven to be effective at increasing business profits. The increased amount of exposure translates to more paying customers and more product sold. Deals and sales are better promoted—drawing in even more business—and cost less to advertise.
Electronic signs are ideal for maximizing the visibility of your company and eliciting the highest viewership and awareness of what you have to offer. Because they’re always updated with the most accurate information, they’re constantly available to help your customers determine prices and view product descriptions, effectively streamlining the shopping experience.
Digital signage is an investment in your enterprise that pays for itself. Don’t miss out on a larger pool of customers and more profits sticking to your old, tired out print advertising methods. Contact Shore Home Solutions to secure the best digital signage solutions available for you and your business!