Digital Signage | Shore Home Solutions

Jan 19

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Commercial Technology Products & Services in Maryland

4 Smart Technologies that Will Benefit Your Business

By Tom Butler | Business Solutions, Business Technology Solutions |

One of the biggest challenges business owners and company leaders face nowadays is keeping up with the latest technology. Obviously, not every new development or piece of technology will be pertinent to what you do or even worth the cost. But it’s still important that you stay up-to-date with new technologies, so that you can take advantage of the ones that will benefit your business significantly. In fact, not updating your commercial technology can actually do harm to your business in the long run.

Check out a few of the smart technologies we’ve deemed the most useful for businesses across all industries! For more on modern business handling, check this post about what is alexa rank.

1) Digital Signage

Digital signage solutions, such as audio and video systems and LCD boards, are an easy and effective way to capture attention and advertise your business. Potential customers are far more likely not only to notice digital signage, but to remember it as well. According to the full service media agency it is also faster and less expensive to update and switch out digital signs as your marketing plan changes throughout the year. You can seek advice from those who have a wide range of experience when it comes to digital marketing, as there are great resources online like backlinks or guest posts you can acquire for your business. Visit Fuse Animation to learn more about it. Also consider visiting this site for more helpful tips about marketing strategies and how search engines work.

2) Access Control Systems

Make your business more secure by restricting who can enter and exit your building and individual areas within it. Access control systems allow you to monitor and regulate the comings and goings on your commercial property and employee movement within your company walls. These systems are especially useful for businesses that house sensitive information and devices to guarantee security and discretion for your clients.

3) Video Surveillance

Another technology that will help secure your commercial property is a top-tier video surveillance system. Installing cameras in and around your business will help deter theft, prosecute in the event of criminal activity, provide evidence to help solve workplace conflicts, and even lower your property insurance rates. Video surveillance will also make your employees more productive, as they’re more motivated to stay on top of their work if they know they’re being monitored.

4) Hidden Televisions

Hidden televisions offer a sophisticated and professional option for incorporating technology into your business space. Impress clients and limit employee distractions while still retaining access to a useful business tool. Hidden TVs can be helpful for employee and client presentations, employee training, video conferences, and much more.

When you’re ready to take your Maryland or D.C. company to the next level, Shore Home Solutions has you covered. We offer a wide range of commercial technology products and services to enhance your business and improve your workflow, including all of the technologies listed above and more.

And for any business, it’s also important to have a printer equipped with quality toner such as hp deskjet 2710e ink for printing documents!

To learn more about our smart business solutions, get in touch with us today!

May 30

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Why Digital Signage is More Effective

By Tom Butler | Business Solutions, Digital Signage |

If you’re looking to update your advertising strategy and increase the profits of your business, then digital signage is the way to go! LED displays are a modern, efficient, and cost-effective solution for enticing more customers and selling more product.

Are you more likely to remember one out of five print billboards you pass on the highway to work every day, or is it the flashing cyber sign that’s going to stick out in your mind? Chances are it’s the latter. If you’re wondering whether or not your business will benefit from transitioning from print to electronic signage, there are a few things for you to know.

Take a look at these reasons why digital signage is far more effective for attracting new customers and maintaining a good reputation with regular ones. Once you’re convinced, be sure to learn how to create productive digital signing so you can see how quickly and easily it ends up paying for itself!

Easy to Notice

A bold, vibrant electronic sign is striking and eye-catching in a way that print advertisement is not. People are likely to spend more time engaging with digital signage since it has more to offer in terms of appeal, entertainment and presentation.

Research has shown that over 60% of customers will actually see and take note of digital signage, and that it reaches 70% of the general public.

Not only are people more likely to detect digital signs, they’re also likely to recall more of the information they read. It’s easy for words to blur together at a quick glance in print advertising, and to close out of pop-up ads on the Internet. Material displayed distinctly in bright and flashing LED letters is much harder to ignore—and forget!

More Customer Appeal

The luminous, constantly moving words on a digital sign are dynamic and inviting to customers. The distinct presentation of information and continual motion draws the eye more successfully than a static display. An ostentatious digital presentation in the front window exclaiming that your bakery’s frosted pastries are BOGO, will attract and direct more attention to your business than even a large print advertising the same information.

Digital signage is more informative and engaging for customers, and thus better at communicating why they should choose your business. They’re also usually capable of supporting video and other animations to spark interest and captivate an audience. You could also check out this 10X White Label; this will help you with your marketing strategy and advertising.

Cost Effective and Efficient

It’s easy to assume that sticking to print signage is the cheap option for your business, but that’s not true in the context of a comprehensive marketing plan. Electronic signs deliver content constantly and instantaneously; the two best ways to maintain customer connection and interest. You’ll assure your customers that they’re getting the most up-to-date information as soon as it’s available—prices, sales and special promotions, news, local and emergency alerts, and even the time and weather.

Digital signage puts the control of your business’s most effective advertisement tool directly in your hands. It’s easy to change the messages, graphics, and ads displayed on a digital sign once installed. Marketing becomes less time consuming for you and more engaging for existing and potential customers.

Also consider that the overall cost of digital signing ends up being significantly less than if you were to be perpetually printing signs and ads. Quick updates and corrections can be made using a few simple buttons, instead of needing to pay for an entirely new order. You’ll eliminate shipping costs and regular expenditures on new advertisements. Plus, the price of hardware and software is actually dropping and becoming more affordable, making costs that follow the initial investment minimal.

Boost Sales and Revenue

Last, but certainly not least, digital signage is proven to be effective at increasing business profits. The increased amount of exposure translates to more paying customers and more product sold. Deals and sales are better promoted—drawing in even more business—and cost less to advertise.

Electronic signs are ideal for maximizing the visibility of your company and eliciting the highest viewership and awareness of what you have to offer. Because they’re always updated with the most accurate information, they’re constantly available to help your customers determine prices and view product descriptions, effectively streamlining the shopping experience.

Digital signage is an investment in your enterprise that pays for itself. Don’t miss out on a larger pool of customers and more profits sticking to your old, tired out print advertising methods. Contact Shore Home Solutions to secure the best digital signage solutions available for you and your business!

Aug 24

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How to Make Sure Your Digital Signage is Effective

By Tom Butler | Business Solutions, Digital Signage |

Do you want to capture people’s attention when they step up to your booth at a trade show or entice your customers when they walk into your store or restaurant to place an order? You can do it with digital signage. It can convey any message you want and get people interested in your business. There are also great resources like this at sites https://shop-fronts.co.uk/.

Take a look at a few ways to make your digital signage as effective as it can be:

Carefully consider the size of your digital signage

There are some business owners who mistakenly believe that need to purchase THE BIGGEST DIGITAL DISPLAY POSSIBLE! This couldn’t be further from the truth. While a large digital signage display might come in handy if you have a gigantic store, you don’t want to go overboard. You also don’t want to settle on a small sign that no one will be able to see. Choose the right size for your specific purpose. You want people to be able to read your digital signage easily without being overwhelmed or underwhelmed by it.

Find the right place to put your digital signage

In addition to considering the size of your digital signage, you should also consider where you’re going to put it before you actually place it there. Are people going to need to interact with the signage and scroll through slides on it? Put it somewhere where they can access it easily without getting in other people’s way. Is it something you want people to see as they first walk into your store? Situate it near the door in a place they can’t miss. This will guarantee your digital signage gets the attention it deserves.

Change the displays on your digital signage early and often

The best part about purchasing digital signage is that you can change the messaging on it as often as you like. So why aren’t you taking advantage of that? While you don’t necessarily need to change your digital signage every other hour, you shouldn’t allow for it to become stagnant. Give people new information to read each time they walk past it.

At Shore Home Solutions, we understand how valuable digital signage can be to a company. We can provide you with the best digital signage solutions in the business. Call us at 410-878-2448 to hear more about our digital signage options.

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